JONNY BRICK looks at the reasons behind the great first half of the 2015/16 Premier League season enjoyed by smaller ‘brands’ such as Watford

THREE years ago Martin Samuel wrote a piece in the Daily Mail that was highly critical of the Pozzo ownership of Udinese: “The dream is Alexis Sanchez, the reality is Steve Leo Beleck,” he said of the ‘buy them cheap, run the club with the profits’ style of owning Udinese, under Gino Pozzo’s control since 1986.When in summer 2012, the Pozzos added Watford to their portfolio, also including Granada of...